Stream Realty Partners
1771 N Street NW
Award of Excellence
Best Marketing Program
Project Team
Stream - (Owner + Developer)
HOK - (Architect)
Davis Construction - (General Contractor)
Stream - (Broker + Project Manager)
Project Description
Located in the heart of Dupont Circle along the Connecticut Avenue corridor, 1771 N Street NW represents one of the most unique office offerings in Washington, DC. The 60,000 square foot, boutique trophy project offers a limited number of exquisite offices and showrooms, all with the prominence of full-floor identity, all featuring high ceilings, magnificent views and four sides of abundant natural light. Designed to a LEED Gold standard, 1771 N Street represents the perfect confluence of design quality and sustainability.
1. OBJECTIVES
Effectively market and increase awareness of 1771 N Street; a trophy redevelopment located in the heart of Dupont Circle, boasting a stunning glass curtain wall, magnificent views, and the perfect confluence of design quality and sustainability.
2. CHALLENGES
For years, 1771 N Street was known as the National Association of Broadcasters HQ. To effectively achieve our goals, we needed to rebrand and reestablish the building to the market. The onset of Covid-19 further challenged us to primarily rely on digital marketing.
3. TARGET MARKETS
The primary target markets for 1771 N Street include the DC Metro brokerage community and high profile tenants looking for a new or upgraded presence in Washington DC.
4. RESULTS
Through our digital marketing efforts we have received over 3,000 website views and 2,000 unique viewers, 500 successful email campaign deliveries, and over 5,000 hyper-target views through social media advertisements.
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